Welcome to my little corner of the internet, where introverts like us get to shine by embracing our quiet strengths and turning them into success. I’m Caroline Elisabeth, and my passion is helping women like you tap into your brilliance—without having to force yourself into an extrovert’s world.
I started my own journey back in 2008 when I left the corporate world behind to become a freelance writer.
With a BA in Social Development Studies and certificates in Social Work, I had planned to become a social worker. But my passion for writing and communication pulled me in a different direction. I pursued a post-grad in corporate communications and soon worked with inspiring entrepreneurs. They sparked something in me, and I decided to become one myself.
After (dramatically!) mailing in my resignation letter, I launched my business as a freelance writer. That leap of faith set me on a whirlwind path of self-discovery and entrepreneurship. Over the years, I’ve written for publications like SavvyMom, Mom Resource (no longer in circulation), and Canadian Living. I eventually built my own successful content marketing and social media management business, Flourish Marketing, with clients in government, media, and corporate industries.
But something was missing. In 2016, I hired my first coach to reignite my passion for marketing.
Little did I know, that experience would completely transform my life. Coaching helped me embrace something I had been running from—my introversion. I thought I needed to be more outgoing and extroverted to succeed, but instead, I learned that my quiet nature was my superpower. And that’s when I found my true calling: helping other introverted women unlock their brilliance.
I became a certified health and life coach because I realized that achieving success means more than just reaching professional goals—balancing your life in a way that feels right for you.
Introverts have a unique way of processing the world, and we don’t need to conform to someone else’s idea of success. I’m here to show you how to harness your introverted strengths and create a life and career that aligns with who you truly are.
When I’m not coaching or writing, I’m at home with my two amazing boys and my husband, who keep me both busy and grounded. And, when I need a break? I indulge in some “fluffy TV”—whether it’s Real Housewives or real estate shows, I’m here for the fashion, the homes, and yes, the drama!
Other hobbies…well, the only team sport I’ve ever played was Ultimate Frisbee (being 5’10 with “go-go-gadget” arms certainly helped!), though these days my “team sports” are more about family bike rides and neighbourhood walks.
That’s a bit about me. Now I’d love to hear about you! Think we’d be a good fit? Let’s find out together.
XO,
Caroline Elisabeth
